About Us :
Sorora Jewelry is a brand born in Touraine (France) from the imagination of two sisters, guided by the desire to celebrate intimacy, beauty and connection.
Sorora is a tribute to what jewelry can say without words , to those shards worn in the hollow of the neck or at the tips of the fingers, which tell something about us.
We select our jewelry with particular attention: its brilliance, its symbolism, what it can evoke, reveal, awaken.
Sorora Jewelry is an invitation to wear a little of yourself, to celebrate your sensitivity, to make what makes us unique sparkle . A piece of jewelry is not just an accessory: it is an emotion , a memory , a tender gesture towards yourself.
The concept of Archetypes :
We didn't want to simply create another jewelry brand. From the very beginning, we had a deep desire to give meaning to each piece, to make something unique resonate with the person who wears it.
This is how the idea of archetypes was born. Because we change , evolve , reinvent ourselves...
We imagined the Archetypes as so many facets that you can explore, embody, reveal. Each one embodies an energy , a vision of the world , a way of shining. These are not fixed roles, but breaths of inspiration. Whether you are solar or poetic, dreamy or graceful, it is an invitation to explore a facet of yourself, to dare to assert yourself, to let yourself be surprised.
It's up to you to choose: the one that speaks to you, attracts you or resembles you.
And if you recognize yourself in several of them… it may be that you are like the Chameleon , she picks from here and there, according to her moods, her inner seasons, her intuition. She embodies the freedom not to choose. And at Sorora, she has her place.
Because you are not just a reflection... our jewelry is here to make all your nuances shine.
Our Archetypes:
- The Solar: Radiant, warm, and naturally open to others. The Solar is the one who brings smiles to the faces of those around her. She enters a room like a summer morning, light and genuine. Her jewelry captures the light just as she captures hearts.
- The Dreamer: Head in the clouds, heart in the stars. The Dreamer isn't afraid to love too much, to believe strongly, or to hope big. She moves through life like a fairy tale, drawing inspiration from the night sky. Her jewelry is light, delicate, and carries a sweet promise: that everything is still possible.
- Poetics: She lives between the lines, between the notes, between the words. Poetics perceives the world with exquisite gentleness and boundless imagination. Each jewel is for her a symbol, a flash of memory, or a pending thought. She doesn't seek to shine: she simply moves.
- The Timeless: She transcends the ages with the same quiet elegance. She loves refined simplicity, the evidence of beauty, and consistency over time. Nothing about her screams, everything whispers. Her jewelry doesn't follow fashion; it chicly ignores it.
- La Gracieuse: Every gesture, every word, every silence is a dance. La Gracieuse moves with her delicacy, her kindness, her luminous presence. She doesn't need to overdo it; everything about her exudes unashamed gentleness. Her jewelry is like her: elegant, fluid, and full of tenderness.
- The Enchantress: Mysterious, intuitive, almost unreal. The Enchantress seems to come from another world, or to open the door to it. She plays with dreams, intuitions, and sometimes illusions too. Her jewelry has something magical about it, like a magical breath resting on the skin.
- The Audacious: She dares, without detour, without restraint, with panache. The Audacious doesn't wait to be told she can: she does. Her strength is in her choices, in her contrasts, in her assertive presence. Her jewelry is a manifesto: strong, unique, and confident.
The world of Sorora is constantly evolving... Some archetypes have yet to be revealed. ⏳ If you miss a world or find it inspiring, please let us know on our social networks or by email: perhaps the next one will bear your mark.